The Nudge Theory of Behavioral Science and Insurance

What is the Nudging?

Nudging Consumers to Choose Insurance Products

  • More than 30 percent of callers accepted the company’s offer, topping the rate achieved by their top performers.
  • The acceptance rate of the customers’ liability counterparties, known to be difficult to convince, increased from around 10 percent to around 30 percent.
  • And when nudging was rolled out across its entire claims operation, a claims ratio decrease of 2 percent for motor via a reduction of claims cost was seen.

Product Design

Claims

Sales

Ecosystem Building

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